Tag Archives: storytelling

Using YouTube to leverage your company’s brand

You’ve heard it a thousand times…a picture is worth a thousand words. well if a picture is worth that, a video is worth a million and one.

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Listening to @YouTube Chairman and brands speak about how sharing their brand messages on the Youtube platform has ignited, inspired and influenced their target audiences. Harvard Professor discusses how to make your advertisements go viral#canneslions @cannes_lions#newhouseidsm #GoPro #Dove#TopShop #Evian #Chevrolet #Video#Youtube #Viral #Brands

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Films, Celebrities, and Interactive Workshops in Cannes

 imageWhen Mr. Toilet first walked across the Cannes Lions Grand Audi Auditorium, I thought to myself, “What kind of funny play-on words is he going to use in order to intrigue all of us?” Not comprehending for one second, the awesome mission, passion, and work he has set forth to change disparities and injustices for human living in addition to changing how sanitation is portrayed in the media.

World Toilet Day  is officially every November 19th- this day has an intentional purpose: it aims to provoke conversation around sanitation and break the unspoken disparities that still surrounds this issue. In addition, it supports advocacy and  highlights the impact of the sanitation crisis, and seeks to bring to the forefront the health and emotional consequences, as well as the economic impact of inadequate sanitation.

I appreciated Jack for his passion and genuine care to better the lives of individuals who are living in unsanitary conditions. More importantly, how he strives to translate this message through film and media. Director, Jessica Yu from GE Focus Forward Films, produced ‘Meet Mr. Toilet’ which depicts Jack just for who he is and what his intentions are as a philanthropist, media mogul, and as Cannes Lions would describe- a true ‘Game Changer’.

photo-48Martha Stewart, Melanie Brown (Scary Spice), and Nick Cannon participated in a celebrity panel discussing their individual uses on social media. The resounding theme was simply, “Be Authentic.”

All three renown figures reinforced the importance of being you, being honest, and never apologizing for being who you are. Although my personal thoughts are a bit contrary just because celebrities and ‘regular-everyday folk’ see life through different lenses. Consequently social media networks are filled with facades and sometimes illusions of the ideal life. Martha Stewart however, reeled the conversation back to reality with this statement. “Young professionals should really be cautious of posting questionable things to social media- employers check everything before meeting you.” I was glad she stated this because it created a balance in the room- and gave us the reality check that although we may admire them, we are NOT celebs! The consequences we may face do not measure up to the slack a celebrity will receive solely because of his or her status.

As people who are always in the public eye, being engaged on social media allows us to take our power back from the paparazzi- Nick Cannon

This quote was quite interesting and made me think how far the digital world has brought us. Just five years ago, the paparazzi would be knocking down the doors of celebrities for their pictures, quotes, and video footage. Now, the majority of this information is readily available to the public with blogs, vlogs, twitter, instagram, and YouTube. The public no longer has to go to websites, magazines, or news sources to affirm what the Nick Cannon’s and Mariah Carey’s of the world are doing- it is all voluntary shared images and information that can be attained directly from them. The paparazzi no longer has the power!

ANIMATION WORKSHOP CASE STUDY (stay tuned to for in depth case study during the week)

Why did I choose the Animation Workshop?

Did I receive what I expected?

Perspective Change?

What Now?

I intend to address the following questions in a detailed manner concerning my personal and professional take-aways as well as how I believe my team members perceived me in this storyboard making process.

Here is a Vine  video I tweeted, containing a snapshot of all the elements that went into  the 15 second animation narrative. (Click on twitter picture and it will redirect you to the vine)

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What’s Now?-  Stay tuned throughout the week to see if our group’s animation narrative actually get’s picked to be created!

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Alicia Keys’ Animated Storytelling App for Children

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When I think on the Social U tag line “Telling Stories as Powerful as You Are” in addition to making the story and message digital and social- Alicia Keys nails the essence of this through her storytelling app; The Journals of Mama Mae and LeeLee . I believe each story should have a purpose and target audience. Alicia Keys executed this project so well by immersing life lessons, journaling, and her music within this interactive app. It is important to keep our children up to date socially, mentally, and spiritually, and I believe Keys does a beautiful job of encapsulating a little bit of her life story to support children today who face relative experiences.

“I love the fact that we can introduce different cultures, different stories and different music to a child’s world through this app” -Alicia Keys

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There is Power in a business Testimonial video

Testimonial video shoot: There is Power in a business TestimonyA great all day testimonial shoot with G&C Food Distributors last week . It was inspiring hearing about the work culture of this dynamic business. Through this time, I was pleasantly enlightened that this business is way more than just #FoodDistribution. It’s their integrity and core values that keep them successful. Excited for the video editing sessions and the final product of the testimonial video. The stories from the employers and employees give a well-rounded and inspiring reasons why G&C Foods is a great place to work.

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WHY VIDEO TESTIMONIALS ARE IMPORTANT FOR ONLINE BUSINESS MARKETING

Whether your company is selling a product or service, professional video testimonials have the power to sway purchasing decisions in your favor, create  social engagement, and provoke conversation around your business in a big way.  The below infographic explains why your business should use video to markt your business.

 

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ABOUT G&C FOODS

Incorporated in 1976, G&C Foods has grown into one of the most respected food service re-distributors in the Northeast. From our state-of-the-art distribution facility just north of Syracuse, New York, we are able to efficiently meet the distribution needs of our clients from New England to Ohio, and beyond. Our modern distribution truck fleet is equipped with the latest satellite tracking to ensure speedy and timely service. While specializing in boxed beef and other center-of-the-plate items, we also stock a wide selection of frozen, refrigerated, and dry products.

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#SOMEVisualStory Presents: The Power of Visual Storytelling for Brands on Social Media

Meet  #SOMEVisualStory Industry Leaders & Contributors

Ekaterina Walter

Image Ekaterina Walter is a social media innovator at Intel and author of the WSJ bestselling book “Think Like Zuck”. A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
www.ekaterinawalter.com

Tweet Ekaterina: @Ekaterina

 

SWonderlin_TwitterStephanie Wonderlin

Stephanie currently works as the Senior Manager of Client Services at Momentum Factor in Austin, Texas.  Momentum Factor is a full-service social media and online marketing mangagement firm specializing in the direct selling industry. Helping with social strategy as well as community development.As the host of Tweetheart TV on YouTube, Stephanie gives tips, social media marketing information, book reviews and is frequently asked to contribute video content on behalf of large companies.
www.stephaniewonderlin.com

Tweet Stephanie: @Swonderlin

Karen Leland

Karen LelandKaren Leland is the President of Sterling Marketing Group, where she helps authors, experts, small businesses and Fortune 1000 companies build stronger brands and businesses using The Modern Marketing Pyramid™ method,— a strategic and comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media.
Karen Leland is the best-selling author of seven books, which have sold over 350,000 copies and been translated into ten other languages including German, Spanish and Korean. www.KarenLeland.com

Tweet Karen: @KarenLeland

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