Tag Archives: Cannes

Using YouTube to leverage your company’s brand

You’ve heard it a thousand times…a picture is worth a thousand words. well if a picture is worth that, a video is worth a million and one.

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Listening to @YouTube Chairman and brands speak about how sharing their brand messages on the Youtube platform has ignited, inspired and influenced their target audiences. Harvard Professor discusses how to make your advertisements go viral#canneslions @cannes_lions#newhouseidsm #GoPro #Dove#TopShop #Evian #Chevrolet #Video#Youtube #Viral #Brands

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imageThis morning, Chairman and CEO of Time Warner Inc, Jeff Bewkes brought Anderson Cooper and Conan O’Brien for a discussion about the kinds of digital and social content that connects to comedy.

O’Brien discussed his early adaption to social media. He reinforced the importance of using social media and how it has leveraged his career. For him, it has built awareness around his brand- and he has composed it in such a way where people are drawn to want to find out what he is all about.  Social media has been a great resource for comedy to enlarge the audiences across multiple screens. He offered insightful thoughts on the creative process and tells his unique story of how he has been asked to partner with big advertisers without having to do much inquiry, but solely  because of his humor and personality that translates through social media

Listening to Anderson Cooper and Conan O’Brien speak about what advertisements, social media, fan engagement and production strategies connect in comedy. Laughter has filled the room already #canneslions#occupyconan #newhouseidsm#creativity #show #Television#TimeWarner

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What intrigued me most about Conan and Anderson’s discussion was how they mesedh so will together being in such diferent lines of work, however still simulaneously the same when referring to television appearance, just with different approaches. Also, O’Brien was approached by gaming brands to conduct review. O’Brien honeslty told the companies he had never been interested in viddeo games, and the only way he would agree to it, is if he had all the freedom to say what he wanted. Because they respect his work and observed how being authentic can grow your brand . This intrigued me because it taught me that being committed and zealous about your own brand can consequently lead you into other spheres of work- even if you’re not interested or necessarily trianed on the topic. He is making money and building his brand with video games now; something he never enjoyed or participated in. That is innovative and the definition of a Game Changer.

CULTURE AS A CREATIVE CATALYST

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(Click above picture to view vine)

Steve Stout of Translation, a New York based creative agency, and author of the Tanning America: How Hip Hop Created a Culture that Rewrote the Rules of the News Economy introduced Sean “Diddy” Combs-one who inspires him to continue in this work and makes him believe that Hip Hop and R&B music does have a story to tell, and he consistently wants to be a part of it. In the vine video above, there are legendary artists like Jay Z who discuss the great marketer Stout is, and how he continues to be the voice of Hip Hop from a Marketing stance

image@iamdiddy speaking about the power of music and the inspiration for @revolttv“We need a CNN and ESPN of music, and that’s what Revolt TV is” -Diddy #canneslions #culture #catalyst#brands #generation #empower#beastmarketing #fresh #cuttingedge

Marketing in Comedy and Hip Hop Culture

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The Power of Artist Branding & Advertising with Social Stance

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My favorite seminars today at @cannes_lions were #UniversalMusic#Interscope and #CocaCola I was blessed to listen to the SVP of Branded content for Interscope records while learning how they rebrand artists, plus a listening/watching session for one of their new artists #IVY My mind was blown by the amazing social change storytelling in Coca Cola’s advertising strategy. I’m on a high with knowledge and creativity. #YES #Canneslions#MusicIndustry #Products#Advertising #Marketing #Branding#Media

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Robin Thicke #BlurredLines

I love Robin Thicke’s latest song, Blurred Lines. It has a Michael Jackson and Marvin Gaye vibe to it, that you just can’t help getting out of your seat and partying. This was evident as the video played and everyone sitting in the seminar was moving in their chairs- if they weren’t up dancing already.

I had the pleasure of listening to Jennifer Frommer of Interscope Records at the “So You Want to Be a Rockstar?” seminar. She discussed the rebranding and reinvention of a few of her top artists in the musical industry. It was interesting to hear the different strategies that are used for each artist in order to better develop, enhance, and promote their musical talents and overall brands. Robin Thicke, for example when he first came out his music and personal style was one that wasn’t easily identifiable. Although his voice is undeniably awesome, unfortunately it is the whole branding and marketing package which makes an artist successful. If you look at the picture below, you will see that his image is night and day compared to now.

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Coca Cola’s #WorkThatMatters  has Social Stance Advertisements that continue to drive the Coke brand forward. The brand itself is willing to take risks by telling and sharing the the nuances of today’s world.

Coca Cola’s advertisers,  @mildenhall @ivanpollard presented a dynamic presentation at Cannes Lions. It was so profound, and executed with perfection, it has now raised the bar for all the seminars that follow.
#workthatmatters

“We Learn from people like you
Hear our thoughts on how we might use those ideas…”

Each video advertisement that Coke shared in this session ended in a howling whistle and hearty applause. I believe many attendees were touched by the messages that were shared, and more importantly how they were conveyed so confidently and unapologetically. Through these media and advertising clips, I was able to see firsthand that Coke is a brand founded on historic principles and forever striving to reach the masses with their social stance #workthatmatters- conveying that with all the bad happening in the world, there is good- and we should spend more time shedding this light.

Social purpose is the mission
Building social purpose in the storytelling strategy
We can be doing well by doing good
Illuminating how we’ve done it in the past

Starting From the Past: 1955 first African American model, Mary Alexander.
Jamal Booker – film maker

American Trailblazer: Mary Alexander

Segregation Bench Straddling the Borders- Crossing Color Lines-Embracing Inclusion

Love Peace and Harmony: Hope peace harmony all around the world  ” I’d like to buy the world a coke and keep it company…it’s the real thing”
1973 social phenomenon white fright or white flight
Challenges racial prejudices
Single bottle of coke can bring it out in everyone – Have a coke and a smile

Grand Theft Auto- Give a Little Love: Is stubbornly optimistic 2007
Grand theft auto- you give a little love and it all comes back to you

I love you Africa: Gives reasons to believe
Steve, a talented singer who is also blind singing about the beauty of Africa
Africa dances to a different beat

Open happiness

People doing good: Surveillance of people doing good 2012
Lets look at the world a little differently

India and Pakistan

What unites the human race is greater than that which divides us India and Pakistan- Jonathan Mildenhall
Small world machines
Over 60 years of conflict put aside

We don’t have to be so serious

#WORKTHATMATTERS #YESWECANNES

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Films, Celebrities, and Interactive Workshops in Cannes

 imageWhen Mr. Toilet first walked across the Cannes Lions Grand Audi Auditorium, I thought to myself, “What kind of funny play-on words is he going to use in order to intrigue all of us?” Not comprehending for one second, the awesome mission, passion, and work he has set forth to change disparities and injustices for human living in addition to changing how sanitation is portrayed in the media.

World Toilet Day  is officially every November 19th- this day has an intentional purpose: it aims to provoke conversation around sanitation and break the unspoken disparities that still surrounds this issue. In addition, it supports advocacy and  highlights the impact of the sanitation crisis, and seeks to bring to the forefront the health and emotional consequences, as well as the economic impact of inadequate sanitation.

I appreciated Jack for his passion and genuine care to better the lives of individuals who are living in unsanitary conditions. More importantly, how he strives to translate this message through film and media. Director, Jessica Yu from GE Focus Forward Films, produced ‘Meet Mr. Toilet’ which depicts Jack just for who he is and what his intentions are as a philanthropist, media mogul, and as Cannes Lions would describe- a true ‘Game Changer’.

photo-48Martha Stewart, Melanie Brown (Scary Spice), and Nick Cannon participated in a celebrity panel discussing their individual uses on social media. The resounding theme was simply, “Be Authentic.”

All three renown figures reinforced the importance of being you, being honest, and never apologizing for being who you are. Although my personal thoughts are a bit contrary just because celebrities and ‘regular-everyday folk’ see life through different lenses. Consequently social media networks are filled with facades and sometimes illusions of the ideal life. Martha Stewart however, reeled the conversation back to reality with this statement. “Young professionals should really be cautious of posting questionable things to social media- employers check everything before meeting you.” I was glad she stated this because it created a balance in the room- and gave us the reality check that although we may admire them, we are NOT celebs! The consequences we may face do not measure up to the slack a celebrity will receive solely because of his or her status.

As people who are always in the public eye, being engaged on social media allows us to take our power back from the paparazzi- Nick Cannon

This quote was quite interesting and made me think how far the digital world has brought us. Just five years ago, the paparazzi would be knocking down the doors of celebrities for their pictures, quotes, and video footage. Now, the majority of this information is readily available to the public with blogs, vlogs, twitter, instagram, and YouTube. The public no longer has to go to websites, magazines, or news sources to affirm what the Nick Cannon’s and Mariah Carey’s of the world are doing- it is all voluntary shared images and information that can be attained directly from them. The paparazzi no longer has the power!

ANIMATION WORKSHOP CASE STUDY (stay tuned to for in depth case study during the week)

Why did I choose the Animation Workshop?

Did I receive what I expected?

Perspective Change?

What Now?

I intend to address the following questions in a detailed manner concerning my personal and professional take-aways as well as how I believe my team members perceived me in this storyboard making process.

Here is a Vine  video I tweeted, containing a snapshot of all the elements that went into  the 15 second animation narrative. (Click on twitter picture and it will redirect you to the vine)

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What’s Now?-  Stay tuned throughout the week to see if our group’s animation narrative actually get’s picked to be created!

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Lions Innovation Kicks off 60th Annual Cannes Festival of Creativity

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Here at Cannes, it all starts with innovation. Just on this very first preliminary day I am in full acknowledgement and acceptance that in order to stand out- there has to be something dynamic and different that drives your creative juices to reach the masses.

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This was evident in all of the short Lion Innovation presentations. From digital t-shirts to an app for window shopping, the idea, purpose, and the who cares? factor is all a part of the innovation’s success.  Below are a list of presentations and pictures of innovators who stood before the Cannes Lions judges to pitch their ongoing, working prototype in hopes to win and ultimately receive more business exposure. By watching this, I was able to gain an understanding on what is buzzing, wanted, and respected in this social, digital marketing age. Most interestingly, I was able to see and hear first-hand how the Advertising industry leaders in France measure effective versus ineffective digital marketing

Vision Shift System

Click Twitter picture below to redirect you to the vine i produced on the Vision Shift System presentation

 

TshirtOS

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Window Shopping App

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My all time favorite presentation was Google’s hyperlapse presentation. I believe this idea has the ability to change the world, and this is what being a Game Changer is all about. It’s using what has already been provided and working on changing it to fit the needs of individuals that may not even realize the great benefit of the invention initially. As a young video producer and storyteller, it is always refreshing to see how differently people are using video. Below is a screenshot of the twitter discussion that took place during this dynamically innovative idea. Quite often I observe not only how I react to ideas, but how others react, and their level of engagement towards a topic- this is how I personally decide if the idea has a secure foundation to stand upon and soar. The Google Hyperlapse has just that!

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Countdown to Cannes… 4 more Days!

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Currently in packing and preparation mode for France this week! I truly feel like I am about to live a dream and embark on some fascinating discoveries about myself both personally and professionally.

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“Creativity will save us” @MTV shares the thoughts and feelings of Generation Y:

Partial List of brands that will be present at the 66th Annual Cannes Lions Film Festival of Creativity

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