Category Archives: Social-U Clients

There is Power in a business Testimonial video

Testimonial video shoot: There is Power in a business TestimonyA great all day testimonial shoot with G&C Food Distributors last week . It was inspiring hearing about the work culture of this dynamic business. Through this time, I was pleasantly enlightened that this business is way more than just #FoodDistribution. It’s their integrity and core values that keep them successful. Excited for the video editing sessions and the final product of the testimonial video. The stories from the employers and employees give a well-rounded and inspiring reasons why G&C Foods is a great place to work.

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WHY VIDEO TESTIMONIALS ARE IMPORTANT FOR ONLINE BUSINESS MARKETING

Whether your company is selling a product or service, professional video testimonials have the power to sway purchasing decisions in your favor, create  social engagement, and provoke conversation around your business in a big way.  The below infographic explains why your business should use video to markt your business.

 

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ABOUT G&C FOODS

Incorporated in 1976, G&C Foods has grown into one of the most respected food service re-distributors in the Northeast. From our state-of-the-art distribution facility just north of Syracuse, New York, we are able to efficiently meet the distribution needs of our clients from New England to Ohio, and beyond. Our modern distribution truck fleet is equipped with the latest satellite tracking to ensure speedy and timely service. While specializing in boxed beef and other center-of-the-plate items, we also stock a wide selection of frozen, refrigerated, and dry products.

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Speaking out Righteously

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In honor of Mother’s Day, I wanted to honor my mother all week, and highlight her as the main messenger for this week’s inspirational post. Below is a video of Deborah Briggs speaking to a group of women about finding their voices in God, and letting God’s message and approach be the motivation for speaking righteously into any situation that may be encountered. I hope the video inspires you as it spoke into my life as it was captured, edited, and produced. The workshop is called “Open Your Mouth”

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photo(3)From the time that I was younger, my mother always taught me to speak in love. This is one truth I have held close to my heart. Words are powerful, and when you speak, it is important to build up instead of tearing down. I am thankful for a God-fearing mother who has taught me to Speak life.

So much wisdom, courage and strength. I am proud to say our relationship has grown beyond just a maternal one but blossomed into a a woman-to-woman relationship. My spiritual advisor, encourager, comic relief, realness and overall extraordinary spirit. If I’m half the woman she is, I will be truly blessed and content. ❤❤❤ my Mommy! #thatsMyMama #Mother #Inspiration #Fly #ShesIt

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I am WISE: Highlights of #WISE2013 Symposium

The WISE Symposium:

What others dream about, WISE women do! On April 16, 2013, the Women Igniting the Spirit of Entrepreneurship (WISE) Symposium will host its 11th annual event. Over the past decade, WISE has been synonymous with entrepreneurial excellence and has grown to become the premier event not only for up-and-coming entrepreneurs, but for anyone active in the business community — from corporate to aspiring entrepreneurs, intrapreneurs, start-ups and growth business owners, and anyone interested in networking with smart, savvy women in business.

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Business Pitch for #WISE2013 went exceptionally well. This experience was hands down one of the best days of my career. I was one of two volunteers who presented my business; SOCIAL U to Keynote Speaker, Nell Merlino and more than 1,000 women.  I had the opportunity to sit down and speak with Nell for 45 minutes. She gave me great advice on understanding my numbers and how to  make millions with SOCIAL U.

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(From Left: Janelle Fields, Eileen Price, Chris Belna, Susan King, Adele Cole-Brown, and Lisa Miller)

The Power of Us break-out session was beyond victorious. I had the pleasure of working with these incredible six ladies- producing four short video stories that highlighted businesses they’ve helped in their individual fields. A few women who attended this break-out workshop said it was the highlight of their time at WISE! That’s a true example of The Power of Us! A special thank you to all of you for a successful presentation and for helping me promote my business at WISE!

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My business counselor, Cindy Masingill- She was one of the first people who believed in SOCIAL U and encouraged me to move forward. She always said “Your video and social media  services have great value- you are no longer an upcoming entrepreneur- YOU ARE IN BUSINESS!”

Cindy was proud to see two of her clients pitching at the event.

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(Top: Gwen Webber-McLeod. Bottom: Karin Franklin-King)

Gwen is a great mentor in business and life- I was overjoyed to see her in my view upon completing my business pitch at WISE. She rushed over to me with a big embrace stating how proud she was and asked with a big smile on her face, “Do you see your growth?” . Gwen has the ultimate gift of inspiring, building and encouraging women to be leaders. Gwen, Inc. business motto is: Because Leadership Is Not A Job To Be Done Alone.

Karin is my former professor from the S.I. Newhouse School of Public Communication. In addition to her teaching she is a power-house in the Central New York community, through her public affairs broadcasts, artistry and motivational speeches. It was great seeing her at WISE and such an honor for her to say “Lindsey, I am hearing great buzz words about you. I am your fan .”

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(Top: Joanne Lenweaver. Bottom: Lindsay Wickham)

A very special thanks to both these ladies for putting on yet another wonderful WISE Symposium!

I met Joanne;  the director of the WISE Women’s Business Center in 2010, and since our relationship has grown into a  mentoring and friendship relationship. Her leadership with WISE, is what has helped propel  me forward in entrepreneurship.

Lindsay is the event planner for the WISE Symposium and a coordinator at the Falcone Center for Entrepreneurship at Syracuse University. Besides us sharing the same name, she is an awesome, young  resource who also interviewed me for the WISE Woman feature in October 2012.

Click photo below to visit my storify on the WISE Symposium event.

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Social Fresh Headshot Branding

The business competition is fierce and you need photographs that visually articulate your personal brand. This is true whether you are looking to get promoted within your current firm, are hoping to be invited as a keynote speaker at your industry’s next conference, or are a small business owner and entrepreneur. Your photo is usually how people first connect with you and you definitely want to create a memorable and authentic positive impression.

“Young, Social, Fresh, Innovative, and Ready to Take on the World ” is how my photographer, Marisa Pankow described me…I am highly pleased to say, the qualities she described are emulated through her photography passion.

Headshot Branding for Business

Let Your Personality Shine through the Photograph. Your image is the first impression of your Business

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Great photo shoot Friday night for website launch. Glad to be meeting talented powerful women who are helping bring the SOCIAL U brand to life. Now I’ll never forget the term “turtleneck”. Thanks Marisa! This was awesome!

Check her out: Marisa Marie Photography 

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Social Commerce Day Storify

Social Commerce Day Storify

Social Commerce Day and our class spoke with W20 Group #NewhouseSM6

Click on the photo above to visit my storify for this discussion.

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A conversation with Award Winning Gospel Artist Kim Burrell

Kim Burrell packed the house at last year’s Music and Youth Convention. She graciously sat down to talk about the Following:

-Youth
-Sunday’s Best
-Social Media Engagement: Twitter
-Worship
-Music Advice
-Whitney Houston

Listen to the interview below:

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Destiny USA hosts Grand Opening of XSRE to find the #XSREgirl

XSRE Store#XSREgirl Casting Call

SYRACUSE, N.Y. -Walking into the XSRE store of Destiny USA last Saturday was an overwhelmingly beautiful sight. Many young girls gathered to check out all the new accessories and participate in a Casting Call in hopes of being the next XSRE girl.

Rachel Ferrucci, Co-founder of The Blogger Connection graciously embraced me as I desired to give the live Blogging event a little bit of visual motion. Check out the video and see how much fun it was!

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Craftistas Takes Top place in Student Sandbox Demo Day Competition

Startup entrepreneur Camille Malkiewicz wins RVD IDEA Student Sandbox Demo Day Competition.

Craftistas is a monthly subscription service to do-it-yourself craft kits! Visit at http://www.craftistaskits.com to learn more!

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IDEA Hosts Frozen Flash Mob

IDEA is putting new and fun ideas into practice to get the entrepreneurship ideas flowing on SU’s campus. More than one hundred students gathered to participate in the 3-minute frozen flash mob to spread the word about their ventures and entrepreneurship at Syracuse University.

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