Category Archives: NewhouseSM6

#SOMEVisualStory Presentation Process: The Power of Visual Storytelling for Brands on Social Media


Click on the photo above to visit my storify to follow the @SOMEVisualStory Twitter discussion

As a visual and video service provider for Social U, I quickly wanted to find out what some of the biggest visual trends for companies were on social media. When the opportunity arose to create a teaching presentation through Dr. Ward’s course, I knew spending time researching this topic would be informative and a great credible source for my business to stand on. Throughout the semester, I set up Google alerts, joined relative twitter chats, and cultivated relationships with business owners and  industry leaders who could tell, show, and prove why visual storytelling is prevalent and vital for any company’s success.

Through my connections with @Ekaterina, @Swonderlin, and @KarenLeland– they took me on a journey that helped me further grasp the notion that photographs, videos, and info graphics are resources to  leverage a company’s business story. You can find their contributions and biographies in one of my prior posts. When Chuck Hemann came to the S.I. Newhouse School of Public Communications during the Social Commerce week, he said something that stuck with me since: “If your business brand consisted of just images and no text- would your audience understand your business story?” This posed question, I took on as a challenge- it has been my main mission to create a brand where people know and most importantly understand my business. If people understand my brand through visuals, the more credible I am as a visual service provider.

Take a look at My Powerpoint Presentation on Slideshare

Below is a picture of Dr. Ward and I in our Google+ Hangout. During this session we discussed how I should go about the order of my presentation. He suggested I start with some background and statistics on visual learners and the evolution of visual information. For example simple images to this day and age, where the majority of companies use info graphics to create a happy medium between data and visuals. In the Google+ Hangout you can see my Visual Storytelling info graphic I used as a starting point  to build my presentation. You can also find this info graphic in the beginning of my storify.

Google+ Hangout has some neat resources like the google drive and different apps that can be incorporated and utilized in the hangout. It was through this session, I made a conscience decision that Skype or Facetime  is not the only resource to have face-to-face interactions. Google+ has many innovative elements , making their platform more favorable- especially for bi-costal interviewing.


After my presentation I did some research and the following Analytics came up for my presentation Hashtag. The resources I used  are Social mentions and Tweet Reach.

Analytics for #SOMEVisualStory’s Overall Reach

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#SOMEVisualStory Presents: The Power of Visual Storytelling for Brands on Social Media

Meet  #SOMEVisualStory Industry Leaders & Contributors

Ekaterina Walter

Image Ekaterina Walter is a social media innovator at Intel and author of the WSJ bestselling book “Think Like Zuck”. A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

Tweet Ekaterina: @Ekaterina


SWonderlin_TwitterStephanie Wonderlin

Stephanie currently works as the Senior Manager of Client Services at Momentum Factor in Austin, Texas.  Momentum Factor is a full-service social media and online marketing mangagement firm specializing in the direct selling industry. Helping with social strategy as well as community development.As the host of Tweetheart TV on YouTube, Stephanie gives tips, social media marketing information, book reviews and is frequently asked to contribute video content on behalf of large companies.

Tweet Stephanie: @Swonderlin

Karen Leland

Karen LelandKaren Leland is the President of Sterling Marketing Group, where she helps authors, experts, small businesses and Fortune 1000 companies build stronger brands and businesses using The Modern Marketing Pyramid™ method,— a strategic and comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media.
Karen Leland is the best-selling author of seven books, which have sold over 350,000 copies and been translated into ten other languages including German, Spanish and Korean.

Tweet Karen: @KarenLeland

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The ‘Pearl View’ storify event with Oliver Starr

“Pearltrees is more of a library. More quiet, relaxed, and less nosey. You follow topics instead of people.” – Oliver Starr, Pearltrees Chief Evangelist

Click on above photo to follow information discussed with Oliver Starr in my storify

Pearltrees is a visual and collaborative curation tool that allows users to collect, organize and share any URL they find online as well as to upload personal photos and notes. The product features a unique visual interface that allows users to drag and organize collected URLs into units called pearls that themselves can be further organized in a hierarchical structure with pearltrees.  As part of the product’s social features, Pearltrees users can synchronize their accounts with both Twitter and Facebook. This bi-directional functionality supports the collection of new pearls each time a link is shared

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HootSuite Certificate

I am now HootSuite Certified!

HootSuite University is an online education program about HootSuite and social media, offering video based learning modules that allow you to learn and become certified at your own pace.

HootSuite Certification

So, what does being certified mean?

Well, you can find my profile now on HootSuite’s Social Media Consultant Directory and more importantly, there are some good resources in the University that look at how HootSuite can be used effectively on specific social networks. Thanks to the Social Media Theory and Platforms class I am taking at the S.I. Newhouse School of Public Communication with Dr. Ward, the certification coursework was all taken care of.

If you are a business that needs to organize all of your social media networks, I highly recommend Hootsuite. Save your time and your sanity. Improve productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and your team to listen, engage and measure all from one simple interface.

Social Commerce Day Storify

Social Commerce Day Storify

Social Commerce Day and our class spoke with W20 Group #NewhouseSM6

Click on the photo above to visit my storify for this discussion.

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The Social Media Journey: What Makes Me #SOME


One of the first inquiries upon meeting someone is: Are you on Facebook? or after a few minutes of exchanged ideas, both you and the other person feel compelled to now find one another on Twitter and Instagram. In less than 10 minutes, a person you know very little about is now connected to you socially- and  the impression they come up with about you is all dependent on the type of information that is shared.

My goal on this ever-evolving journey of Social Media is to find my most engaging voice on the elements that I am most passionate about. I strive to use this as a catalyst to enhance my presence along with making the information I share, beneficial to others. Through my Social Media journey I want people to realize the voice that makes me “So Me”.

What has intrigued me most about all social media platforms is the freedom of authenticity and transparency we are given to tell, show, and prove the stories of our lives. We have sole power to create our online image, however I am fascinated in what is true and what are facades. Are you and industry leader? Or are you just a person who likes to talk?

storytelling here

It is important for me to always find the humane element in everything I do, and it is exciting to see how others portray themselves online- What their talking about, sharing, and engaging in. Just like the saying goes, “You can judge a book by its cover- it is the same for social- it is important for all of us to be wise and aware of our online reputation.

I was elated to be a apart of the Social Media Theory and Platforms class #NewhouseSM6 with Dr. Ward- and I am hoping this class and beyond will take me to a new social level, both personally and professionally.  Visula Social MediaI am most interested through the project presentation to see how much my classmates and I learn about leading business women who spread and reinforce their business story through visuals on social media.

The social media journey has been great so far… let’s see where else it will take me!

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