Category Archives: Entreprenuership

Using YouTube to leverage your company’s brand

You’ve heard it a thousand times…a picture is worth a thousand words. well if a picture is worth that, a video is worth a million and one.

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Listening to @YouTube Chairman and brands speak about how sharing their brand messages on the Youtube platform has ignited, inspired and influenced their target audiences. Harvard Professor discusses how to make your advertisements go viral#canneslions @cannes_lions#newhouseidsm #GoPro #Dove#TopShop #Evian #Chevrolet #Video#Youtube #Viral #Brands

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imageThis morning, Chairman and CEO of Time Warner Inc, Jeff Bewkes brought Anderson Cooper and Conan O’Brien for a discussion about the kinds of digital and social content that connects to comedy.

O’Brien discussed his early adaption to social media. He reinforced the importance of using social media and how it has leveraged his career. For him, it has built awareness around his brand- and he has composed it in such a way where people are drawn to want to find out what he is all about.  Social media has been a great resource for comedy to enlarge the audiences across multiple screens. He offered insightful thoughts on the creative process and tells his unique story of how he has been asked to partner with big advertisers without having to do much inquiry, but solely  because of his humor and personality that translates through social media

Listening to Anderson Cooper and Conan O’Brien speak about what advertisements, social media, fan engagement and production strategies connect in comedy. Laughter has filled the room already #canneslions#occupyconan #newhouseidsm#creativity #show #Television#TimeWarner

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What intrigued me most about Conan and Anderson’s discussion was how they mesedh so will together being in such diferent lines of work, however still simulaneously the same when referring to television appearance, just with different approaches. Also, O’Brien was approached by gaming brands to conduct review. O’Brien honeslty told the companies he had never been interested in viddeo games, and the only way he would agree to it, is if he had all the freedom to say what he wanted. Because they respect his work and observed how being authentic can grow your brand . This intrigued me because it taught me that being committed and zealous about your own brand can consequently lead you into other spheres of work- even if you’re not interested or necessarily trianed on the topic. He is making money and building his brand with video games now; something he never enjoyed or participated in. That is innovative and the definition of a Game Changer.

CULTURE AS A CREATIVE CATALYST

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(Click above picture to view vine)

Steve Stout of Translation, a New York based creative agency, and author of the Tanning America: How Hip Hop Created a Culture that Rewrote the Rules of the News Economy introduced Sean “Diddy” Combs-one who inspires him to continue in this work and makes him believe that Hip Hop and R&B music does have a story to tell, and he consistently wants to be a part of it. In the vine video above, there are legendary artists like Jay Z who discuss the great marketer Stout is, and how he continues to be the voice of Hip Hop from a Marketing stance

image@iamdiddy speaking about the power of music and the inspiration for @revolttv“We need a CNN and ESPN of music, and that’s what Revolt TV is” -Diddy #canneslions #culture #catalyst#brands #generation #empower#beastmarketing #fresh #cuttingedge

Marketing in Comedy and Hip Hop Culture

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Shouting, #YESICANNES: A Motivational Day in the Creative Space

Today’s theme in Cannes can be described as nothing less than motivational.

4 Points of Conflict and How to deal: Learning to Embrace My Creativity

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This workshop got me drawing, writing, questioning ad assessing. It made me think about why and how creative people like my self are different- and how difficult it can be to judge ideas that clients may be looking for.

Through today’s workshop I was also able to shed light on the problem areas in the creative process. For example how creative individuals perceive others, as well as how non-creatie individuals perceive creative minds. The session provided practical tools to help smooth out some of the bumpy blocks along the way.

Conflict Brings Creativity

The Four Points of Conflict

-Left Brain v. Right Brian

Every picture has a story. The Creative Minority: Learning some people are not wired to be able to make the connection.

Abstract v. Concrete. Learning at times we creatives can be too clever…Your idea of fun and mind are not the same.

The Wood Vs. The Trees. Present the idea rather than the execution

Competing Objectives

What you want to say and what your client wants to hear are not the same. Learning Empathy. Say “yes” and rather than ‘no”, say “but”

The Three Tools for Coping

-The 10 Key Questions. Fire Ready…Aim

-!0 Great Goals. Subjective versus rational responses

-The 10 Best Creative Ideas of All Time: Knowledge and taste are connected

A Chat with Dough Zanger- “Don’t be Impressed, be Impressive”

A conversation with Doug Zanger

imageI had the pleasure of sitting down one on one with a great voice-over actor and Advertising Mogul. He gave tips on the industry and what it means to be an entrepreneur as a young person in the grind of all of. He offered some solid advice about never losing yourself for money and finding happiness in a midst of a world where there really is no balance between personal and business, It is one entity.

There is nothing like the feeling of feeling overwhelmed with a wealth of new knowledge. Even after a full day of seminars and full night of networking, it makes it all worth it when I came back to the hotel and reviewed the business cards from all the industry leaders I had connecting conversations with. Now that’s MOTIVATING!

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Films, Celebrities, and Interactive Workshops in Cannes

 imageWhen Mr. Toilet first walked across the Cannes Lions Grand Audi Auditorium, I thought to myself, “What kind of funny play-on words is he going to use in order to intrigue all of us?” Not comprehending for one second, the awesome mission, passion, and work he has set forth to change disparities and injustices for human living in addition to changing how sanitation is portrayed in the media.

World Toilet Day  is officially every November 19th- this day has an intentional purpose: it aims to provoke conversation around sanitation and break the unspoken disparities that still surrounds this issue. In addition, it supports advocacy and  highlights the impact of the sanitation crisis, and seeks to bring to the forefront the health and emotional consequences, as well as the economic impact of inadequate sanitation.

I appreciated Jack for his passion and genuine care to better the lives of individuals who are living in unsanitary conditions. More importantly, how he strives to translate this message through film and media. Director, Jessica Yu from GE Focus Forward Films, produced ‘Meet Mr. Toilet’ which depicts Jack just for who he is and what his intentions are as a philanthropist, media mogul, and as Cannes Lions would describe- a true ‘Game Changer’.

photo-48Martha Stewart, Melanie Brown (Scary Spice), and Nick Cannon participated in a celebrity panel discussing their individual uses on social media. The resounding theme was simply, “Be Authentic.”

All three renown figures reinforced the importance of being you, being honest, and never apologizing for being who you are. Although my personal thoughts are a bit contrary just because celebrities and ‘regular-everyday folk’ see life through different lenses. Consequently social media networks are filled with facades and sometimes illusions of the ideal life. Martha Stewart however, reeled the conversation back to reality with this statement. “Young professionals should really be cautious of posting questionable things to social media- employers check everything before meeting you.” I was glad she stated this because it created a balance in the room- and gave us the reality check that although we may admire them, we are NOT celebs! The consequences we may face do not measure up to the slack a celebrity will receive solely because of his or her status.

As people who are always in the public eye, being engaged on social media allows us to take our power back from the paparazzi- Nick Cannon

This quote was quite interesting and made me think how far the digital world has brought us. Just five years ago, the paparazzi would be knocking down the doors of celebrities for their pictures, quotes, and video footage. Now, the majority of this information is readily available to the public with blogs, vlogs, twitter, instagram, and YouTube. The public no longer has to go to websites, magazines, or news sources to affirm what the Nick Cannon’s and Mariah Carey’s of the world are doing- it is all voluntary shared images and information that can be attained directly from them. The paparazzi no longer has the power!

ANIMATION WORKSHOP CASE STUDY (stay tuned to for in depth case study during the week)

Why did I choose the Animation Workshop?

Did I receive what I expected?

Perspective Change?

What Now?

I intend to address the following questions in a detailed manner concerning my personal and professional take-aways as well as how I believe my team members perceived me in this storyboard making process.

Here is a Vine  video I tweeted, containing a snapshot of all the elements that went into  the 15 second animation narrative. (Click on twitter picture and it will redirect you to the vine)

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What’s Now?-  Stay tuned throughout the week to see if our group’s animation narrative actually get’s picked to be created!

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Lions Innovation Kicks off 60th Annual Cannes Festival of Creativity

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Here at Cannes, it all starts with innovation. Just on this very first preliminary day I am in full acknowledgement and acceptance that in order to stand out- there has to be something dynamic and different that drives your creative juices to reach the masses.

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This was evident in all of the short Lion Innovation presentations. From digital t-shirts to an app for window shopping, the idea, purpose, and the who cares? factor is all a part of the innovation’s success.  Below are a list of presentations and pictures of innovators who stood before the Cannes Lions judges to pitch their ongoing, working prototype in hopes to win and ultimately receive more business exposure. By watching this, I was able to gain an understanding on what is buzzing, wanted, and respected in this social, digital marketing age. Most interestingly, I was able to see and hear first-hand how the Advertising industry leaders in France measure effective versus ineffective digital marketing

Vision Shift System

Click Twitter picture below to redirect you to the vine i produced on the Vision Shift System presentation

 

TshirtOS

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Window Shopping App

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My all time favorite presentation was Google’s hyperlapse presentation. I believe this idea has the ability to change the world, and this is what being a Game Changer is all about. It’s using what has already been provided and working on changing it to fit the needs of individuals that may not even realize the great benefit of the invention initially. As a young video producer and storyteller, it is always refreshing to see how differently people are using video. Below is a screenshot of the twitter discussion that took place during this dynamically innovative idea. Quite often I observe not only how I react to ideas, but how others react, and their level of engagement towards a topic- this is how I personally decide if the idea has a secure foundation to stand upon and soar. The Google Hyperlapse has just that!

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There is Power in a business Testimonial video

Testimonial video shoot: There is Power in a business TestimonyA great all day testimonial shoot with G&C Food Distributors last week . It was inspiring hearing about the work culture of this dynamic business. Through this time, I was pleasantly enlightened that this business is way more than just #FoodDistribution. It’s their integrity and core values that keep them successful. Excited for the video editing sessions and the final product of the testimonial video. The stories from the employers and employees give a well-rounded and inspiring reasons why G&C Foods is a great place to work.

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WHY VIDEO TESTIMONIALS ARE IMPORTANT FOR ONLINE BUSINESS MARKETING

Whether your company is selling a product or service, professional video testimonials have the power to sway purchasing decisions in your favor, create  social engagement, and provoke conversation around your business in a big way.  The below infographic explains why your business should use video to markt your business.

 

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ABOUT G&C FOODS

Incorporated in 1976, G&C Foods has grown into one of the most respected food service re-distributors in the Northeast. From our state-of-the-art distribution facility just north of Syracuse, New York, we are able to efficiently meet the distribution needs of our clients from New England to Ohio, and beyond. Our modern distribution truck fleet is equipped with the latest satellite tracking to ensure speedy and timely service. While specializing in boxed beef and other center-of-the-plate items, we also stock a wide selection of frozen, refrigerated, and dry products.

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Entrepreneur vs. Employee

 

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DECIDE THAT YOU WANT IT MORE THAN YOU’RE AFRAID OF IT

 

I love this video. It demonstrates the differences in work ethic, thinking and determination between an entrepreneur and employee. More importantly shows the benefits one can reap when putting in the hard work with expectancy, integrity, and faith.

 

 

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I am WISE: Highlights of #WISE2013 Symposium

The WISE Symposium:

What others dream about, WISE women do! On April 16, 2013, the Women Igniting the Spirit of Entrepreneurship (WISE) Symposium will host its 11th annual event. Over the past decade, WISE has been synonymous with entrepreneurial excellence and has grown to become the premier event not only for up-and-coming entrepreneurs, but for anyone active in the business community — from corporate to aspiring entrepreneurs, intrapreneurs, start-ups and growth business owners, and anyone interested in networking with smart, savvy women in business.

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Business Pitch for #WISE2013 went exceptionally well. This experience was hands down one of the best days of my career. I was one of two volunteers who presented my business; SOCIAL U to Keynote Speaker, Nell Merlino and more than 1,000 women.  I had the opportunity to sit down and speak with Nell for 45 minutes. She gave me great advice on understanding my numbers and how to  make millions with SOCIAL U.

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(From Left: Janelle Fields, Eileen Price, Chris Belna, Susan King, Adele Cole-Brown, and Lisa Miller)

The Power of Us break-out session was beyond victorious. I had the pleasure of working with these incredible six ladies- producing four short video stories that highlighted businesses they’ve helped in their individual fields. A few women who attended this break-out workshop said it was the highlight of their time at WISE! That’s a true example of The Power of Us! A special thank you to all of you for a successful presentation and for helping me promote my business at WISE!

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My business counselor, Cindy Masingill- She was one of the first people who believed in SOCIAL U and encouraged me to move forward. She always said “Your video and social media  services have great value- you are no longer an upcoming entrepreneur- YOU ARE IN BUSINESS!”

Cindy was proud to see two of her clients pitching at the event.

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(Top: Gwen Webber-McLeod. Bottom: Karin Franklin-King)

Gwen is a great mentor in business and life- I was overjoyed to see her in my view upon completing my business pitch at WISE. She rushed over to me with a big embrace stating how proud she was and asked with a big smile on her face, “Do you see your growth?” . Gwen has the ultimate gift of inspiring, building and encouraging women to be leaders. Gwen, Inc. business motto is: Because Leadership Is Not A Job To Be Done Alone.

Karin is my former professor from the S.I. Newhouse School of Public Communication. In addition to her teaching she is a power-house in the Central New York community, through her public affairs broadcasts, artistry and motivational speeches. It was great seeing her at WISE and such an honor for her to say “Lindsey, I am hearing great buzz words about you. I am your fan .”

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(Top: Joanne Lenweaver. Bottom: Lindsay Wickham)

A very special thanks to both these ladies for putting on yet another wonderful WISE Symposium!

I met Joanne;  the director of the WISE Women’s Business Center in 2010, and since our relationship has grown into a  mentoring and friendship relationship. Her leadership with WISE, is what has helped propel  me forward in entrepreneurship.

Lindsay is the event planner for the WISE Symposium and a coordinator at the Falcone Center for Entrepreneurship at Syracuse University. Besides us sharing the same name, she is an awesome, young  resource who also interviewed me for the WISE Woman feature in October 2012.

Click photo below to visit my storify on the WISE Symposium event.

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Reality Shows serve as platform to Reality Success

Women Bosses take what they’ve lived and turn it into an Empire!

Producer Mona Scott-Young discusses her goals, plans, and process with Love & Hip Hop on the Breakfast Club. As I listened, I understood her intentional business goal to not only create a platform for herself but for the cast members as well.

When I watched this episode of the Real Housewives of Atlanta, it really encouraged me in my entrepreneurship endeavors. Kandi has developed the Kandi Factory into a lifestyle. She has women all over the country who are proud consultants, participants, and consumers. It was humbling to watch and listen to her speech.

Social Fresh Headshot Branding

The business competition is fierce and you need photographs that visually articulate your personal brand. This is true whether you are looking to get promoted within your current firm, are hoping to be invited as a keynote speaker at your industry’s next conference, or are a small business owner and entrepreneur. Your photo is usually how people first connect with you and you definitely want to create a memorable and authentic positive impression.

“Young, Social, Fresh, Innovative, and Ready to Take on the World ” is how my photographer, Marisa Pankow described me…I am highly pleased to say, the qualities she described are emulated through her photography passion.

Headshot Branding for Business

Let Your Personality Shine through the Photograph. Your image is the first impression of your Business

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Great photo shoot Friday night for website launch. Glad to be meeting talented powerful women who are helping bring the SOCIAL U brand to life. Now I’ll never forget the term “turtleneck”. Thanks Marisa! This was awesome!

Check her out: Marisa Marie Photography 

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